Conversion is the best indicator of SEO Success

How to use Google Analytics to Track SEO Success

Track SEO Success with Google Analytics

In my previous article ‘Don’t use Search Engine Ranking to Track SEO Success’ I discussed why we should not be focusing on search engine rankings when we are trying to judge the success of our Search Engine Optimisation. In this article I am going to introduce you to using Google Analytics to track SEO success.

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Don’t use Search Engine Ranking to Track SEO Success

Are you using Search Engine Ranking as a Key Indicator?

There are a number of reasons for saying this but to simplify the reasons why, search engine rankings are variable from minute to minute never mind day to day.

The main thing to get your head around is to ask yourself why you are interested in your search engine ranking?

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Old Fashioned Business Marketing is Dead

Old Fashioned Business Marketing is Dead…  Long live the New Age Business Marketing

When I think about Business Marketing, I think about the following:-

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Can Social Media Management help a Canine Hydrotherapy Centre

Website Development with Social Media Management Project for Canine Therapies

We were recently engaged to do a Website Development with a view to introducing Social Media Management practices for a Canine Hydrotherapy business called ‘Canine Therapies‘ which we were pleased to undertake as we are all dog lovers at Tickbox Consulting.

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Using LinkedIn Search to find Business Critical Contacts

Find Business Critical Contacts using LinkedIn Search

I’m not sure why, but in my opinion, people and businesses here in the UK don’t really use LinkedIn for anything more than connecting with people they know and I can’t help thinking that they should use it for much more than that and in particular they should be exploiting LinkedIn Search!

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Using Twitter in Business… Who would be interested?

Inform, Network, Share, Help, Support and Crowd-Source by using Twitter in Business

When I first started to hear about the uses of Twitter in Business, I have to admit I was extremely sceptical. So it would not be a surprise  to me if some of you reading this article are thinking something similar.

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YouTube Video Marketing. Don’t get left behind!

Using YouTube Video Marketing to revolutionise your marketing message

I love using YouTube Video Marketing to promote my business… I’m not the best presenter in the world but have had a little fun putting together a video for my Facebook page which I have included below to show that its worthwhile and to give you a bit of a laugh at my expense! Apparently I blink for an extended period of time… I think I was trying to remember what I wanted to say and was looking for a script on the inside of my eyelids

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Social Media Optimisation

Social Media Optimisation will improve your Search Engine Ranking

Social media optimisation provides you with the tools to improve the ranking of your website with the search engines and thats something not to be sniffed at. I’m sure that you will have heard of Search Engine Optimisation or SEO and I agree that your website must be search engine optimised. But, you may not have heard of Social Media Optimisation?

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Facebook Marketing a waste of time?

Facebook Marketing

No, Facebook Marketing is a Powerful tool that you really should be using.

Facebook Marketing is still regarded as a bit of a waste of time by many ‘snobby’ Internet Marketers. They don’t consider it to be a ‘worthy’ marketing tool and as far as I am concerned… They are WRONG!

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